Reto
SOLIDARITY BAGS SAVE THE CHILDREN
Lidl and designer Agatha Ruíz de la Prada have collaborated on a charitable project for Save the Children. The initiative was introduced to secure healthy eating habits for thousands of children and families facing social exclusion in Spain.
To accomplish this, Lidl released a new line of cotton bags in over 630 stores, each featuring a unique design crafted by a team of children from Save the Children in collaboration with Agatha Ruíz de la Prada. The proceeds generated were directed towards Save the Children’s anti-poverty initiative in Spain.
Solución
Cotton Bags
Our cotton bags offer a sustainable alternative for individuals seeking to minimize the use of plastic bags. The recyclable cotton material contributes positively to the environment.
For this initiative, bags with exclusive designs created by the children of Save the Children have been crafted to offer a blend of versatility and practicality.
Resultado
The cotton bags used in the campaign conducted by Lidl in partnership with Agatha Ruíz de la Prada were highly successful. A total of 300,000 solidarity bags were purchased at Lidl stores, with the proceeds donated to Save the Children to combat poverty.